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Our Work

30 Years of Turning Sponsorships Into Sales — Across Every Channel, Category, and Consumer

Every program BAM builds is engineered around one objective: measurable results. From national NASCAR sponsorship platforms and first-of-their-kind Minor League Baseball partnerships to cause marketing programs and mobile health tours, our work spans categories, channels, and consumer segments — always with a clear line from activation to sales impact.

Below is a selection of case studies that illustrate what's possible when sponsorship strategy, retail execution, and data-driven measurement work together.

Kroger Racing NASCAR Cup Series sponsorship activation managed by Brand Activation Maximizer featuring co-branded CPG products and in-store retail display support

Kroger Racing

How BAM built a unified NASCAR sponsorship platform for America's largest grocer, integrating CPG brands into a 12-year program that delivers measurable ROI for all parties.

Kroger Delivery branded out-of-home sponsorship program managed by BAM connecting CPG brands to Kroger's fastest-growing e-commerce sales channel

Kroger Delivery

How BAM connected CPG brands to Kroger's fastest-growing sales channel — scaling from $0 to $2 billion in four years through integrated sponsorship, out-of-home branding, and 1:1 digital sales measurement.

Kroger Health mobile pharmacy tour activation managed by Brand Activation Maximizer featuring on-site health screenings and NASCAR sponsorship integration

Kroger Health

How BAM helped Kroger Health reach over 1 million consumers, increase vaccination rates by 54%, and fund an entire national mobile pharmacy tour through co-marketing partnerships.

BAM-managed Grilling All-Stars Minor League Baseball sponsorship activation featuring co-branded CPG BBQ products across all 140 MiLB teams nationwide

Grilling All-Stars

How BAM negotiated the first-ever national CPG sponsorship with Minor League Baseball, activating all 140 MiLB teams simultaneously to drive incremental retail merchandising for a coalition of BBQ brands.

Full Carts Full Hearts in-store Back-to-School retail display featuring Feeding America cause marketing partnership managed by Brand Activation Maximizer

Full Carts, Full Hearts

How BAM partnered with Feeding America and their 240-food bank network to help Back-to-School CPG brands achieve record retail sales while delivering meal backpacks to children in need.

PGA Tour athlete sponsorship activation managed by BAM featuring CPG brand logo placement, retail buyer golf outings, and E-Z-GO national consumer sweepstakes

PGA Tour

How BAM secured a budget-friendly PGA Tour athlete sponsorship that delivered national media value exceeding its cost, expanded retail distribution, grew market share, and generated a record-breaking consumer sweepstakes.

Ready to Maximize Your Brand Activation?

Whether you're exploring your first sports sponsorship or looking to elevate an existing program, BAM has the expertise, relationships, and proven processes to deliver results. Let's build something extraordinary together.

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