NASCAR Sponsorship Content in Action
BAM provides full-service video production as part of our NASCAR sponsorship activation programs. From broadcast-ready commercials to social media content built for maximum fan engagement, we handle concept, scripting, production, and distribution — ensuring your brand shows up authentically in one of America's most passionate sporting environments. Our videos have aired on Amazon Prime, Fox Sports, and across brand social platforms, consistently delivering above-average engagement and brand recall for national CPG companies.
Minute Rice utilized the production services of BAM to execute a 30-second social media video for utilization the week of their co-primary race weekend at Kansas Speedway. The goal was brand awareness, but also entertainment. The play on Ryan Preece driving the No. 60 Ford and the name ‘Minute’ Rice was the obvious connection to humor by the duo when Chris Buescher was incorporated. Ryan’s insistence that entering, ‘6-0-start’ on the microwave was the only acceptable way to prepare Minute Rice resonated with fans on all social media platforms showing 3X-plus engagement rates.
Colgate-Palmolive utilized the production services of BAM to execute a 15-second commercial consistent with their national brand campaign, ‘Smile First.’ The goal was a unique piece showcasing the No. 60 Colgate Ford Mustang with driver, Ryan Preece in the same tone as other national Colgate commercials that were already in rotation. The videos ran during the Amazon Prime broadcast of the NASCAR Cup Series race from Mexico City as well as on Colgate social platforms.
Danone utilized the production services of BAM to execute a 30-second video for social media usage around the launch of their OIKOS protein shake, which coincided with their NASCAR Cup Series race at Nashville Superspeedway with the No. 17 OIKOS Ford Mustang. The video was utilized for organic and paid social media originating through the OIKOS social platforms.
Flora Foods utilized the production services of BAM to execute a 30-second video for social media usage around their new product launch of Country Crock Drizzle & Sizzle which coincided with their NASCAR Cup Series race at Darlington Raceway with the No. 47 Country Crock Drizzle & Sizzle Ford Mustang. A food stylist was brought to set for the filming to ensure the product was showcased in the brand appropriate manner along with the breakfast sandwiches featured in the ad. In addition, the Country Crock thematic was laced into the overall theme with proper lighting and cinematography for consistency with other national campaigns all layered with a touch of humor.