How BAM Delivered National Media Value, Retail Distribution Growth, and a Record-Breaking Consumer Sweepstakes — All Within a Modest Budget

​

The Challenge

A CPG brand came to BAM with an ambitious set of objectives and a modest budget to match. They needed national advertising integration in a major sport, a credible social media presence capable of reaching a specific consumer demographic, and a tangible retail sales tie-in that would strengthen buyer relationships and drive measurable growth at the point of sale.

The challenge wasn't just finding a sponsorship that checked all three boxes — it was finding one that could deliver all three simultaneously, on budget, without compromise.

​

The Approach

BAM identified the PGA Tour as the ideal platform. Golf's audience skews precisely toward the demographic the brand needed to reach — affluent, brand-loyal, and highly responsive to aspirational sponsorship associations. More importantly, the PGA Tour offered something NASCAR and team sports often can't: intimate, relationship-driven access to retail buyers through tournament hospitality.

BAM researched and procured a sponsorship with a winning PGA Tour professional who was both popular with the target demographic and an active, authentic social media content creator. The sponsorship package was structured to deliver maximum value across every objective:

• Prominent logo placement on the athlete's shirt during PGA Tour events, generating national broadcast and digital media impressions

• Guaranteed brand-related social media posts from the golfer's own channels, reaching a highly engaged and demographically aligned audience

• Guaranteed golf outings with key retail buyers, creating high-value relationship-building opportunities outside the traditional sales environment

• Tournament meet-and-greets for retail clients attending PGA Tour events with the brand, deepening loyalty and reinforcing the partnership's prestige

 

To amplify consumer engagement, BAM secured a co-marketing partnership with E-Z-GO golf carts, who donated a top-of-the-line cart as the centerpiece prize of a national consumer sweepstakes. The partnership added significant perceived value to the program at no additional cost to the brand.

 

Total program execution came in well below the brand's defined budget — delivering more than was asked for at less than expected.

BAM Services Provided: Sponsorship Research & Procurement · Social Media Content Planning · Event Hospitality Execution · Co-Marketing Partner Procurement · National Sweepstakes Execution & Prize Delivery · Point-of-Sale Production · Program Measurement

 

The Results

📺National media value from golfer logo placement exceeded the total cost of the sponsorship

🛒Expanded retail distribution at every participating retailer

📈Increased market share at retailers who participated in the activation

🏆Record number of consumer entries for the national sweepstakes

⛳Strengthened retail buyer relationships through exclusive PGA Tour hospitality

 

Why It Worked

The PGA Tour sponsorship succeeded because BAM approached it not as a media buy, but as a fully integrated business development tool. Logo placement generated media value. Social media content built consumer awareness. Golf outings with retail buyers opened doors that traditional sales calls rarely can. And the E-Z-GO sweepstakes gave consumers a compelling reason to engage with the brand at scale.

 

The result was a program where every dollar worked in multiple directions simultaneously — the definition of maximum ROI from a sponsorship investment.

 

Looking to make a modest sponsorship budget deliver outsized results? Contact BAM to learn how we identify and activate the right athlete and property partnerships for your brand's specific retail and consumer objectives.

Explore Our Services | View More Case Studies