Kroger Delivery Co-Marketing Program
Build brand awareness. Drive trial. Build brand trust. Grow your digital penetration at Kroger.
Kroger Delivery is one of the fastest-growing e-commerce channels in grocery retail — scaling from $0 to $2 billion in sales in just four years, with an 8% compound annual growth rate that consistently outpaces traditional brick-and-mortar grocery. For CPG brands, this isn't just a delivery service. It's a high-velocity sales channel that meets consumers where they are — at home — and rewards brands that show up at every step of the journey.
BAM is uniquely positioned to help your brand capitalize on this growth through the Kroger Delivery Co-Marketing Program — a fully managed activation solution that connects your brand to Kroger's e-commerce consumer from the fulfillment center to the front door.
Co-Branding the Last Mile
Last Mile Brand Activation, Built for CPG Growth
The Kroger Delivery Co-Marketing Program gives CPG and food & beverage brands a fully integrated sponsorship ecosystem that puts your brand in front of engaged, high-intent consumers at every last mile touchpoint — from the warehouse to the doorstep and everywhere in between.
BAM manages every element of the program on your behalf:
Last Mile Branding Your brand travels with every Kroger delivery. High-visibility touchpoints include, in order of reach and impact:
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Kroger delivery truck wraps — put your brand on the road by co-branding Kroger's delivery fleet, earning high-frequency impressions across local markets with every single delivery
Mobile Marketing Unit (MMU) — a branded experiential vehicle that brings your product directly to consumers at community events, festivals, and high-traffic locations
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FC Merchandising / FC Exclusive placement — strategic product positioning inside Kroger fulfillment centers at the moment shoppers are selecting their orders
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Delivery inserts — targeted coupons and brand messaging tucked inside every delivery, driving trial and repeat purchase at the moment of fulfillment
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Driver apparel — your brand represented at every doorstep interaction
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Branded delivery bags — your brand makes the trip all the way into the consumer's home
Experiential & Community Engagement The Kroger Delivery Co-Marketing Program goes beyond passive impressions. The Mobile Marketing Unit creates live, face-to-face brand experiences that spark real consumer conversations, generate trial, and build the kind of grassroots brand loyalty that digital alone can't deliver.
E-Commerce Measurement BAM integrates Kroger Precision Marketing's retail media capabilities to layer targeted digital advertising on top of your last mile activations — ensuring your brand reaches the right Kroger e-commerce shoppers at the right moment, with results tied directly to sales data.
Here's What Brands Can Be Part Of
The Kroger Delivery Co-Marketing Program delivers real, measurable impact for participating brands. This is a program that:
📦 Generates millions of branded last mile touchpoints reaching consumers directly at home
📈 Taps into a $2B+ and growing e-commerce sales vertical — with an 8% CAGR consistently outpacing traditional grocery
🤝 Builds brand awareness, drives consumer engagement, and deepens household-level brand trust
🛒 Grows your digital penetration and strengthens your retailer relationship at Kroger
For CPG brands, the combination of last mile visibility, live experiential engagement, and closed-loop e-commerce measurement makes the Kroger Delivery Co-Marketing Program one of the most accountable and scalable retail media opportunities in grocery today.
Why BAM?
BAM is the only marketing partner with the relationships, expertise, and proven processes to activate the full Kroger Delivery ecosystem on your behalf. We handle sponsorship procurement, out-of-home integration, experiential event management, and Kroger Precision Marketing execution — all under one roof.
We don't just place your brand in the program. We engineer a strategy that connects every touchpoint to measurable sales growth, so you always know exactly what your investment is delivering.
Ready to Put Your Brand Inside Every Kroger Delivery?
The Kroger Delivery program is a limited-inventory opportunity. CPG and food & beverage brands that move early gain a significant competitive advantage in one of grocery's fastest-growing channels.
Let's talk about how BAM can activate this program for your brand.