KROGER DELIVERY
BAM is the only partner that bridges physical branding to 1:1 digital sales measurement through Kroger Precision Marketing.
Kroger Delivery is one of the fastest-growing channels in grocery retail — scaling from $0 to $2 billion in sales in just four years, with an 8% compound annual growth rate that consistently outpaces traditional brick-and-mortar grocery. For CPG brands, this isn't just a delivery service. It's a high-velocity, data-rich sales channel that rewards early, strategic investment.
BAM is uniquely positioned to help your brand capitalize on this growth. Through our exclusive integration with Kroger Precision Marketing, we connect physical sponsorship activations directly to individual purchase behavior — giving you unprecedented visibility into exactly how your marketing investment translates to sales.
A Program Built for CPG Brand Growth
The Kroger Delivery program offers CPG and food & beverage brands a fully integrated sponsorship ecosystem that puts your brand in front of engaged, high-intent consumers at every touchpoint — from the racetrack to the front door.
BAM manages every element of the program, including:
NASCAR Sponsorship Integration Your brand gains visibility through one of America's most loyal and engaged fan bases. BAM procures race team sponsorships and sponsored races on your behalf, negotiating below-market rates while maximizing brand exposure across broadcast, digital, and live event audiences.
Out-of-Home & Experiential Branding The Kroger Delivery program extends your brand far beyond the event itself. Activation touchpoints include:
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Kroger delivery truck wraps with high-frequency daily impressions across local markets
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Branded delivery bags reaching consumers at the moment of purchase fulfillment
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Driver apparel worn during every delivery interaction
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Coupons and bag inserts driving repeat purchase and trial of new products
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Mobile tour and experiential event integrations at high-traffic community locations
Kroger Precision Marketing — Digital Advertising BAM leverages Kroger Precision Marketing's powerful retail media platform to serve targeted digital advertising to Kroger shoppers based on actual purchase history. This means your ads reach the right consumers at the right moment — and every impression is tied back to real sales data, giving you a clear, measurable return on your investment.
The Results Speak for Themselves
The Kroger Delivery program has delivered exceptional, measurable growth for participating brands. Here's what the program has achieved:
📈$0 to $2 Billion in sales in four years
🚀8% CAGR — consistently outpacing traditional grocery
📦Millions of branded delivery touchpoints reaching consumers at home
🎯1:1 digital sales measurement via Kroger Precision Marketing
For CPG brands, the combination of physical sponsorship visibility, experiential engagement, and closed-loop digital measurement makes this one of the most accountable and scalable retail media opportunities available today.
Why BAM?
BAM is the only marketing partner with the relationships, expertise, and proven processes to activate the full Kroger Delivery ecosystem on your behalf. We handle sponsorship procurement, out-of-home integration, experiential event management, and Kroger Precision Marketing execution — all under one roof.
We don't just place your brand in the program. We engineer a strategy that connects every touchpoint to measurable sales growth, so you always know exactly what your investment is delivering.
Ready to Put Your Brand Inside Every Kroger Delivery?
The Kroger Delivery program is a limited-inventory opportunity. CPG and food & beverage brands that move early gain a significant competitive advantage in one of grocery's fastest-growing channels.
Let's talk about how BAM can activate this program for your brand.