Client selling paper products wants to highlight their differentiated sustainability efforts behind "Earth Day Promotion."

​

BAM services provided: Research and sponsorship procurement, sales training and retail presentation materials, point of sale materials, public relations support, program fulfillment and measurement.

​

Solution

• Negotiated sponsorship with national organization that plants trees in communities around the country

• Negotiated a cost of $1 for each tree planted

• Created a national Earth Day retail promotion where each product purchased leads to a tree being planted in the local community

• Executed a local media event for each participating retailer on tree planting day

Results

• Based on millennial and Gen Z interest in supporting socially conscious companies, this became a meaningful Earth Day promotion that retailers were excited to support

• Turned Earth Day into a national merchandising event for our client and for retailers across the country