Client with a modest budget requesting:

• National advertising & integration in a major sport

• Social media influencer who actively generates content & reaches a specific demographic

• A sales tie-in that enhances retailer relationships and increases sales

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BAM Services Provided: Research & sponsor procurement, social media content planning, event hospitality execution, Co-marketing partner procurement, national sweepstakes execution & prize delivery, point of sale production, program measurement

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Solution

• PGA Tour Professional sponsorship with a winning athlete that is popular with the target demographic

• Entitlements included prominent placement on the golfer's shirt, a guaranteed number of brand-related social media posts, a guaranteed number of client golf outings with key retail buyers, and meet-and-greets with retail clients who attend golf tournaments with the brand.

• Total execution cost was well below brand's defined budget

• Co-marketing partnership with EZ-GO golf carts who donated a top-of-the-line cart for use in a national consumer marketing program and sweepstakes

Results

• National media value from golfer logo placement exceeded the cost of sponsorship

• Brand expanded distribution at retailers who participated in the sponsorship activation

• Brand increase market share at retailers who participated in the sponsorship activation

• Brand received a "record number" of entries for the national consumer marketing sweepstakes