GRILLING ALL-STARS

A group of complimentary barbeque brands looking for a cost-effective national summer sponsorship that can be leveraged locally for additional merchandising support in grocery retail stores.

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BAM Services Provided: Research & sponsorship procurement, sales decks & event usage training, social media content, point of sales, event measurement.

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Solution

• Negotiated a first-of-its-kind national partnership with Minor League Baseball that included activation elements from all 140 teams

• Trained client sales force on retailer sell-in with available tactics, including:

  • In-park retailer signage

  • In-store promotional signage, ad slicks, and social media headers highlighting the promotion.

  • Sweepstakes items, including tickets, group tailgate parties, and batboy for a day available at each home game

  • Leveraged Minor League Baseball and individual teams' significant social media reach on behalf of participating brands.

Results

• Promotion was a "hit" with local and regional retailers who were eager to differentiate themselves from their larger national competitors

• Delivered additional merchandised volume at each participating retailer