"Helping You Live Life at Full Speed"

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Retail client has expanded services provided through their in-store pharmacies & seeking to educate shoppers about the enhancement via:

• National advertising & integration in NASCAR

• Mobile tour highlighting their expanded services & appearing at high-traffic community events

• Additional promotional funding provided by pharmaceutical companies, and "healthier for you" food brands

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Services Provided: Sponsorship procurement, mobile exhibit tour, public relations & social media content, Co-marketing partner procurement, program measurement

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Solution

• Procured race team and sponsored races below budget

• Build, schedule and staff mobile pharmacy trailer offering on-site bio-metric screenings, vaccinations, nutritionist interaction, and "healthier for you" product sampling

• Leverage race driver to deliver video social media content

• Covered the cost of the program by procuring pharma companies to participate in the program

Results

• 180 shows in high-traffic community events

• Over 1 million consumer engagements with expanded pharmacy services

• Increased vaccination rates by 54% for participating pharma companies