FULL CARTS, FULL HEARTS

Back to School brands looking for a way to enhance purchase intent and merchandising support during a critical time period.

​

BAM services provided: Research and sponsorship procurement, sales training and retail presentation materials, point of sale materials, program fulfillment and measurement.

​

Solution

• Childhood hunger is a pervasive issue

• Negotiated a national partnership with Feeding America charity and their network of 240 food banks including use of the trusted Feeding America logo in brand advertising and point of sale.

• Negotiated a preferred rate of $1 per weekend/holiday backpack containing food for children who rely on the subsidized school lunch program.

• In-store promotion - the purchase of each participating brand results in a meal backpack for children in need.

Result

• Widespread retail acceptance of the promotion with breakthrough merchandising support in each participating retailer

• Record back-to-school sales for participating brands at each participating retailer